Fresh Delivery : The GuaranteedFreshness Blog

Some years back there was a public revolt against the fast food industry and it’s unhealthy peddlings. A lot of establishments started trying to position themselves as “better” or “health-ier” fast food alternatives. It was ridiculous and at times even a little insulting to hear the way some of the companies were throwing out their combo meal calorie count and expecting everyone to look at these commercials and say to themselves, “hey the three patty-newborn-baby-weight-burger meal is ‘only’ 85,698 calories… I guess I’ll forgo the fresh fruit and a salad today.”

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The focus of my professional creative development services is based on user centered design, but one of my main goals for design for any client is to provide their business with credibility. I want to provide your clients, customers and consumers with the highest level of confidence in using your site and doing business with your company or organization.

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We've recently run into the dreaded Net30 monster on a few occasions and the encounters have been less than pleasing to say the least. We know it's the typical deal for most companies and if we want the work, we just have to deal with it. But lately, we've been asking ourselves "Do we really want to deal with it?"

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Wanted to share a tip that saved mine an my partners butts tonite on a last minute project deadline tonite.

We needed a vector logo file to finish up the project and the client sent over an Illustrator EPS for us to use. Unfortunately, when we tried to open the file Illustrator informed us the file could not be opened because it was created using a newer version of Illustrator...

We thought about opening the file in Photoshop, which would have worked fine... but since the file was for a print project, we were concerned about colorshift issues, so it had to be a vector conversion.

I remembered Mac Preview app could open just about any filetype, including EPS... My solution was to open the file in Preview and save out as a PDF with the hope that it would maintain editability..

Luckily that was just the case. I was able to open the file in illustrator with full vector editing capabilities

Rant alert.

Most designers pride themselves on being visual problem solvers. Taking a client's needs, desires and business goals into consideration with nearly every design and coding decision.

There are varied reasons a client contracts a professional to take care of their project but every project DOES start with a problem to be solved. "Client needs XYZ." After client and designer have discussed cost, scope, timelines and goals, most times based on very well defined information from the client, there comes a moment in the design phase where the client's feedback simply consists of the words:

Make it POP.

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