Fresh Delivery is a collection of thoughts, musings and observations from a freelance user-centered, UX design professional.

 
June 11, 2011

The Super Sized Web

Some years back there was a public revolt against the fast food industry and it’s unhealthy peddlings. A lot of establishments started trying to position themselves as “better” or “health-ier” fast food alternatives. It was ridiculous and at times even a little insulting to hear the way some of the companies were throwing out their combo meal calorie count and expecting everyone to look at these commercials and say to themselves, “hey the three patty-newborn-baby-weight-burger meal is ‘only’ 85,698 calories… I guess I’ll forgo the fresh fruit and a salad today.”

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Filed under  //   Design   Graphics   UX   Web Development  

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November 3, 2010

Building Credibility - Design Matters

The focus of my professional creative development services is based on user centered design, but one of my main goals for design for any client is to provide their business with credibility. I want to provide your clients, customers and consumers with the highest level of confidence in using your site and doing business with your company or organization.

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Filed under  //   Credibility   Design   UX   Web Development  

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December 7, 2009

Please Stop Asking Me to Make it POP.

Rant alert.

Most designers pride themselves on being visual problem solvers. Taking a client's needs, desires and business goals into consideration with nearly every design and coding decision.

There are varied reasons a client contracts a professional to take care of their project but every project DOES start with a problem to be solved. "Client needs XYZ." After client and designer have discussed cost, scope, timelines and goals, most times based on very well defined information from the client, there comes a moment in the design phase where the client's feedback simply consists of the words:

Make it POP.

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Filed under  //   Client Relations   Design   Rant   Web Development  

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